Our Blog What we're up to, what we're seeing, and what we're thinking

April 29, 2024

Release Notes April 26, 2024

This month’s release brings to you new features to enhance your workflow. Additionally, we have some bug fixes and minor UI enhancements to facilitate a smoother user experience. […]

March 21, 2024

Release Notes February 9, 2024

We are starting the 2024 year with a data update! This month’s release includes new data and updates to geographic areas. Several CMAs/CAs have changed in the past year and you may see these changes in any “Pre-defined Market” section or in our Geography report. […]

December 12, 2023

Release Notes December 8, 2023

We are closing out the 2023 year with a new Polaris release! We’ve added new features and enhancements for our dear users. We are introducing a few features and enhancements including AI-enhanced searching, improved drive-time calculations,, and more. […]

October 3, 2023

Release Notes September 22, 2023

Enjoy the beginning of the autumn season with a new Polaris release! We’ve added new features and enhancements to Polaris to improve your workflows for our dear users. In this release, we are introducing a few features and enhancements including new buttons, easier-to-reach Weather Reports and the ability to view all maps. […]

July 19, 2023

Release Notes July 14, 2023

Embrace the summer with an exciting Polaris release! We added new features and enhancements across Polaris to make it more personalized and more user-friendly for our valued users! We have introduced new features to POI to improve the user experience, such as the ability to customize default pins, and reporting any incorrect data points. […]

June 22, 2023

We Published A Research Paper!

Along with researchers at UBC and Sunnybrook Hospital, we are proud to announce the publishing of our latest research paper! One of the things that sets us apart is our consideration of spatial variation and locality. By keeping this in mind, we have recently become one of the first to publish a paper exploring spatial variations affecting the associations between adult CI incidence and sociodemographic factors. […]

June 12, 2023

Release Notes June 9, 2023

Summer’s here and so is a new Polaris release! We’ve made a number of updates and enhancements across the webapp, including security features for when you can’t remember your password, the ability to load multiple layered maps at once, the option to share PDF files with non-Polaris users, and much more. We’ve also made improvements to make moving labels, changing pin images, and viewing variables much easier. […]

April 24, 2023

Release Notes April 21, 2023

The cherry blossoms are blooming, the birds are chirping, and we’re releasing new features and enhancements! Now, all new release notes will be available exclusively for you, the user, through the Polaris web app. We have also redesigned the Compare Profiles page to be more user friendly, added the ability to load multiple thematic maps at a time, and made additional improvements across the web app. […]

March 31, 2023

Release Notes March 31, 2023

Spring is here and so is this month’s Polaris release! This month, we have added a number of updates to the Targeting module! Target projects are now easier to create with variable search, a drag and drop function, and more. You can even share your completed target project with other Polaris users! We also introduced improvements to Report Centre, Manage My Favourites, Upload Files and Mapping Centre. […]

February 28, 2023

Release Notes February 24, 2023

This month’s Polaris release is ready for you! This month we focused on updating the Mapping Centre and Targeting modules! We improved the map’s visuals by implementing new features, such as the ability to upload KML files as Thematic files. We also introduced improvements to profiling and uploading throughout Polaris, such as exporting mobile ad IDs and new report categories. […]