Blog – Page 8 – Polaris

Presenting at the Data & AI Marketing Conference (Dec. 2-3, 2019)

Posted on November 25, 2019 (October 3, 2023) by

We will be co-presenting two sessions on December 2, 2019. The first session is a case study featuring Digital Out of Home Programming (i.e. digital billboards), how a client was able to find and reach specific audiences, e.g. dog owners who spend $200+ a month on pet food and use plug-in air fresheners. They used the targeting module to find the best places and times to advertise. […]

Sep 30, 2019 Release Notes

Posted on November 15, 2019 (October 3, 2023) by Andrew Tester

We added the Cannabis data set and a few more from Vividata, including Alcohol, Household Products & Pets, and Real Estate & Home Improvement. This includes variables like frequency of vaping, source of cannabis, and attitudes towards growing cannabis. One of our core strengths is high quality, granular data. We have over 10,000 variables at the postal code level and are always looking to add more. The next release will see a few more data sets from Vividata loaded onto Polaris Intelligence. […]