We ring in the New Year with a new Polaris release! We have updated our data to the 2022/2023 vintage. This month’s release is focused on implementing additional customization features when comparing and uploading files. You now have the ability to set trade areas with multiple areas as benchmarks and upload customer files with coverage radius in miles. […]
Our release this November is focused on improving our User Interface. A big new feature is the ability to find any location on the map by searching for an address. A few other improvements include creating more space on our Compare Profiles page, sliders for adjusting maps, and some back-end improvements. If you have any feedback or questions, feel free to let us know […]
Spooky month brings a lot of treats and no tricks for Polaris users! We welcome Walk-Time Trade Areas, updated road networks, FSA-level customer profiling, progress bars with the ability to cancel actions, the ability to change the colour of Pre-Defined Markets, and a number of other enhancements. In the Targeting module, names for grouped and transformed variables can exceed 25 characters. […]
The world of marketing has changed with social media. Facebook has nearly 3 billion active users as of 2Q2022. How do you effectively target these users and optimize your marketing efforts? Walk through a real-life case study using Manifold’s data and the Polaris web app to drastically improve the results of a company’s social media marketing campaigns. […]
We hope that you have been enjoying your summer so far as we bring another new Polaris release! We have new features in the Trend Analysis module and the Targeting module. We also made many enhancements across the board to help you analyze data more easily and improve ease of use. Please don’t hesitate to contact us with any feedback or questions that you may have! […]
We hope that you have been enjoying your summer so far as we bring another new Polaris release! We have new features in the Trend Analysis module and the Targeting module. We also made many enhancements across the board to help you analyze data more easily and improve ease of use. Please don’t hesitate to contact us with any feedback or questions that you may have! […]
With summer right around the corner, we are excited to introduce multiple new features in Polaris! We integrated 90+ reports to the Trend Analysis module. We made several improvements to Targeting such as weighting scores by benchmarks, and more ways to create new markets. In the Mapping Centre, you can now create thematic maps with custom boundaries! […]
Trade Areas are a great tool to gather consumer insights! Postal codes are often used to create one. In our Perfect Your Postal Code Search blog we discussed how postal codes can change. We also showed how to verify a postal code. But what if you don’t have a postal code? We show 2 easy ways to create a trade area without any postal code! […]
Have you ever wondered what it is like to work in Quality Assurance? Specifically, as an intern? Read an intern’s blog psot about what it is like to be a Quality Assurance Intern at Polaris Intelligence! From key responsibilities, to expanding beyond the role, to even creating a new module for the Polaris application, this role provides significant opportunities to learn and grow! […]
Have you ever run into postal codes that are not on Polaris but are on Google or vice versa? This is because postal codes need to be created, retired or reused monthly to accommodate new developments. Occasionally, this may impact your searches on Polaris. We want you to always be successful when using our application, and have all the information you may need to navigate this here! […]
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